LEGAL · COOKIES
Cookie Policy
Seller: Blue Ocean Stories SL (trading as Li Lé Blue) · Marbella, Spain
Last updated: August 2026 · Effective: August 2026
Contact: support@lileblue.com
Legal framework: GDPR (EU 2016/679) · ePrivacy Directive 2002/58/EC · LSSI-CE (Law 34/2002, Art. 22) · LOPDGDD (Organic Law 3/2018) · AEPD Cookie Guidelines (2023, enforced January 2024)
This Cookie Policy explains what cookies are, which cookies we use on lileblue.com, why we use them, and how you can manage your cookie preferences. We use cookies only where necessary or where you have given your explicit consent. You can change your cookie preferences at any time through the cookie settings link in our website footer.
What are cookies —
and similar technologies
Cookies are small text files that are placed on your device — computer, phone, or tablet — when you visit a website. They are widely used to make websites function correctly, remember your preferences, and provide website owners with information about how their site is being used.
Cookies are not programs and cannot carry viruses or malware. They can only be read by the website or service that created them. They typically contain: the name of the website that placed them, how long they will remain on your device, and a value — usually a randomly generated unique number.
FIRST-PARTY AND THIRD-PARTY COOKIES
First-party cookies are set directly by lileblue.com — by Blue Ocean Stories SL — and can only be read by us. They are used for essential website functions such as keeping you logged in or maintaining your shopping cart.
Third-party cookies are set by external services we use — such as Google Analytics and Meta — when their code is embedded on our website. Third-party cookies are governed by the privacy policies of those external services. We only allow third-party cookies to be placed after you have given your explicit consent.
SESSION COOKIES AND PERSISTENT COOKIES
Session cookies exist only for the duration of your visit. They are deleted automatically when you close your browser. They are used for things like maintaining your shopping cart during a visit.
Persistent cookies remain on your device for a set period — which varies by cookie — or until you delete them manually. They are used to remember your preferences between visits and to track usage over time.
SIMILAR TECHNOLOGIES
This policy also covers similar tracking technologies — including pixels and tags — that function like cookies and are subject to the same consent requirements. The Meta Pixel, used on lileblue.com for advertising measurement, is a tracking technology of this type. See Section 05 for full details.
Legal basis —
why consent is required
The use of cookies on websites accessible from Spain is governed by Article 22 of the LSSI-CE (Law 34/2002 on Information Society Services), as interpreted in light of the GDPR and the AEPD Cookie Guidelines, most recently updated in July 2023 and enforced since January 2024.
Under these rules, non-essential cookies — any cookie that is not strictly necessary for the website to function — may only be placed on your device after you have given freely given, specific, informed, and unambiguous consent as defined by GDPR Article 4(11). This consent must be obtained through a clear affirmative action. Pre-ticked boxes and continued browsing do not constitute valid consent under Spanish and EU law.
The AEPD requires that refusing cookies must be as easy as accepting them — the reject option must be presented with the same visual prominence and require the same number of clicks as the accept option. Consent must be granular — you must be able to accept analytics without accepting marketing, and vice versa. We comply with both requirements.
Essential cookies — those strictly necessary for the website to function — do not require consent and are placed automatically. All other cookies are blocked until you have actively chosen to accept them through our cookie consent banner.
Essential cookies —
always active, no consent required
Essential cookies are strictly necessary for lileblue.com to function. Without them, services you have specifically requested — such as adding a product to your cart or proceeding through checkout — cannot be provided. These cookies do not collect any information that could be used to identify you or track your browsing behaviour across other websites.
Because they are strictly necessary, essential cookies are placed automatically when you visit lileblue.com. They cannot be disabled through our cookie settings. You may disable them through your browser settings, but doing so will prevent key parts of the website from working correctly.
ESSENTIAL · SESSION MANAGEMENT
Name: Session cookies (Wix platform)
Provider: Wix.com Ltd
Purpose: Maintains your session while you browse — keeps your shopping cart active, maintains your login if you have an account, and enables checkout to function correctly.
Type: Session cookie — deleted when you close your browser
Data transferred outside EEA: May be transferred to Wix servers in the USA under Standard Contractual Clauses
ESSENTIAL · SECURITY
Name: Security cookies (Wix platform)
Provider: Wix.com Ltd
Purpose: Protects the website and its users from fraudulent activity, fake account creation, and spam. Required for secure transactions.
Type: Session and persistent — duration varies
Data transferred outside EEA: May be transferred to Wix servers in the USA under Standard Contractual Clauses
ESSENTIAL · COOKIE CONSENT
Name: Consent preference cookie (Usercentrics)
Provider: Consentik / Blue Ocean Stories SL
Purpose: Remembers your cookie consent preferences so you are not asked again on every visit. Without this cookie, the consent banner would appear on every page.
Type: Persistent — 12 months
Data transferred outside EEA: May be transferred to Wix servers in the USA under Standard Contractual Clauses
Analytics cookies —
require your consent
Analytics cookies help us understand how visitors use lileblue.com — which pages are visited most, how long visitors spend on each page, where they come from, and where they leave the site. This information helps us improve the website, the content, and the user experience. Analytics cookies do not identify you personally — the data is aggregated and anonymised.
Analytics cookies are placed only after you have actively accepted them through our cookie consent banner. If you decline analytics cookies, none of the cookies listed below will be placed on your device and we will not receive any usage data about your visit.
ANALYTICS · WIX ANALYTICS
Name: Wix Analytics cookies
Provider: Wix.com Ltd
Purpose: Collects anonymised data about visitor behaviour on lileblue.com — pages visited, session duration, traffic source. Data is shown to us in aggregate form in the Wix dashboard. No individual visitor data is accessible.
Type: Persistent — up to 24 months
Data transferred outside EEA: May be transferred to Wix servers in the USA under Standard Contractual Clauses
Opt out: Decline analytics cookies in our consent banner, or manage through your browser settings
ANALYTICS · GOOGLE ANALYTICS 4
Name: _ga · _ga_[container-id] · _gid
Provider: Google LLC (Alphabet Inc.)
Purpose: Collects anonymised data about how visitors use lileblue.com — pages visited, session duration, device type, geographic region, and traffic source. We use this data to understand website performance and improve content. IP anonymisation is enabled — no full IP addresses are transmitted to Google.
Type: _ga: persistent 26 months · _gid: persistent 24 hours · _ga_[id]: persistent 26 months
Data transferred outside EEA: Yes — transferred to Google servers in the USA under the EU-US Data Privacy Framework and Standard Contractual Clauses
Google Privacy Policy: policies.google.com/privacy
Opt out: Decline analytics cookies in our consent banner · or install the Google Analytics Opt-out Browser Add-on at tools.google.com/dlpage/gaoptout
Google Consent Mode V2. We have implemented Google Consent Mode V2. When you decline analytics cookies, Google Analytics operates in a privacy-preserving mode — no individual tracking occurs, and only aggregated, modelled data is used to maintain the integrity of measurement without violating your privacy preferences. No personally identifiable data is processed without your consent.
Marketing cookies—
require your consent
Marketing cookies are used to measure the effectiveness of our advertising campaigns on Facebook and Instagram, and to build audiences for future advertising. They track whether you arrived at lileblue.com from one of our ads and whether you completed a purchase. This information helps us understand which campaigns are working and where to invest our advertising budget.
Marketing cookies are placed only after you have actively accepted them through our cookie consent banner. If you decline marketing cookies, the Meta Pixel will not fire and no data about your visit will be transmitted to Meta Platforms Ireland Ltd.
MARKETING · META PIXEL — FACEBOOK AND INSTAGRAM
Name: _fbp · _fbc
Provider: Meta Platforms Ireland Ltd
Purpose: The Meta Pixel is a tracking technology placed on lileblue.com that measures the effectiveness of our Facebook and Instagram advertising. It records when someone who saw one of our ads subsequently visits our website or makes a purchase. This data is used for conversion tracking, advertising optimisation, and building custom audiences for our campaigns on Facebook and Instagram.
_fbp — identifies browsers for advertising measurement. Persistent — 90 days.
_fbc — stores the ad click identifier when you arrive from a Facebook or Instagram ad. Persistent — 90 days.
Data transferred outside EEA: Yes — transferred to Meta Platforms Inc. servers in the USA under the EU-US Data Privacy Framework and Standard Contractual Clauses
Meta Privacy Policy: facebook.com/privacy/policy
Manage Meta ad preferences: facebook.com/ads/preferences
Opt out: Decline marketing cookies in our consent banner. You can also manage your ad preferences directly in your Facebook or Instagram account settings.
Meta Consent Mode. We have implemented Meta Consent Mode. When you decline marketing cookies, the Meta Pixel does not fire. No data about your visit is transmitted to Meta Platforms Ireland Ltd. Our Instagram Shopping integration remains active for product discovery — the tracking element is blocked until you consent.
Functional cookies—
require your consent
Functional cookies allow the website to remember choices you make — such as your language preference or previously viewed products — and provide a more personalised experience. They are not strictly necessary for the website to function, but they improve the experience for returning visitors.
FUNCTIONAL · USER PREFERENCES
Name: Preference cookies (Wix platform)
Provider: Wix.com Ltd
Purpose: Remembers preferences such as language selection and previously viewed products to provide a more consistent experience on return visits.
Type: Persistent — duration varies, typically up to 12 months
Data transferred outside EEA: May be transferred to Wix servers in the USA under Standard Contractual Clauses
Opt out: Decline functional cookies in our consent banner
Managing your cookie preferences—
your controls
You have full control over which non-essential cookies are placed on your device. You can change your preferences at any time — you do not need to wait until your next visit.
THROUGH OUR COOKIE CONSENT BANNER
When you first visit lileblue.com, our cookie consent banner gives you the option to accept all cookies, reject all non-essential cookies, or manage your preferences by category. You can change your preferences at any time by visiting our Privacy Policy page, where a cookie preferences link allows you to reopen the consent banner and update your choices.
In accordance with AEPD requirements, the reject option is presented with the same visual prominence as the accept option and requires the same number of clicks. You can accept analytics without accepting marketing cookies, and vice versa — your choices are recorded per category.
THROUGH YOUR BROWSER SETTINGS
All major browsers allow you to manage cookies through your browser settings. You can set your browser to refuse all cookies, accept only certain types, or delete existing cookies. Note that disabling essential cookies will prevent key parts of lileblue.com from functioning correctly — the shopping cart and checkout will not work without session cookies.
Instructions for managing cookies in the most commonly used browsers:
-
Google Chrome— Settings → Privacy and Security → Cookies and other site data
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Mozilla Firefox— Settings → Privacy & Security → Cookies and Site Data
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Safari— Preferences → Privacy → Manage Website Data
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Microsoft Edge— Settings → Cookies and site permissions → Cookies and site data
THROUGH THIRD-PARTY OPT-OUT TOOLS
You can opt out of Google Analytics tracking across all websites using the Google Analytics Opt-out Browser Add-on at tools.google.com/dlpage/gaoptout.
You can manage your Facebook and Instagram ad preferences — including the data Meta uses to show you ads — at facebook.com/ads/preferences.
You can opt out of interest-based advertising more broadly through the European Interactive Digital Advertising Alliance at youronlinechoices.eu.
WITHDRAWING CONSENT
You may withdraw your cookie consent at any time. Visit our Privacy Policy page and use the cookie preferences link to reopen the consent banner and adjust your choices. Withdrawal of consent does not affect the lawfulness of any processing that occurred before withdrawal. When you withdraw consent, the relevant cookies are blocked from firing on subsequent page loads — cookies already placed on your device before withdrawal remain until they expire or you delete them through your browser settings.
How we record—
where cookie data goes
Under GDPR Article 7(1), we must be able to demonstrate that you have consented to the use of non-essential cookies. We record the following information when you make a cookie consent choice on lileblue.com:
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The date and timeof your consent decision.
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Your consent choices— which categories you accepted and which you declined.
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The version of the cookie policyin force at the time of consent.
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A pseudonymous identifier— not your name or email address — to link the consent record to your browser session.
Consent records are stored for 12 months from the date of consent. After 12 months, we will ask you to confirm your preferences again. Consent records are processed by our consent management platform, Consentik. These records are maintained as evidence of compliance in the event of an AEPD enquiry or audit.
International data transfers —
where cookie data goes
Some of the cookies described in this policy result in your data being transferred outside the European Economic Area. Where this occurs, we ensure appropriate safeguards are in place as required by GDPR Chapter V.
Google LLC (United States) — Google Analytics data is transferred to the USA. Google relies on the EU-US Data Privacy Framework and Standard Contractual Clauses. IP anonymisation is enabled for all Google Analytics data collected through lileblue.com.
Meta Platforms Inc. (United States) — Meta Pixel data is transferred to the USA. Meta relies on the EU-US Data Privacy Framework and Standard Contractual Clauses. Meta Pixel only fires after you have given explicit consent to marketing cookies.
Wix.com Ltd (Israel and United States) — Wix operates servers in both the EEA and the USA. Israel has been granted adequacy status by the European Commission. Transfers to Wix servers in the USA are covered by Standard Contractual Clauses. Essential cookies set by Wix are not subject to consent requirements but data transfers are covered by the same safeguards.
Updates to this—
Cookie Policy
We review and update this Cookie Policy whenever we add, change, or remove cookies from lileblue.com, or when legal requirements change. The date of the most recent update is shown at the top of this document.
If we introduce new non-essential cookies — for example a new analytics tool or a new advertising pixel — we will update this policy before placing those cookies, and will request your consent for the new cookie category through our consent banner. We will not place new non-essential cookies without updating this policy and obtaining fresh consent where required.
If you have previously accepted a category of cookies and we introduce new cookies within that category, those new cookies will be covered by your existing consent for that category. If we introduce an entirely new category, we will request separate consent for it.
Contact us—
cookie questions
If you have any question about this Cookie Policy, the cookies we use, or how to exercise your rights in relation to cookie-based data processing, contact us at privacy@lileblue.com. We aim to respond within 10 business days.
Email: support@lileblue.com
Controller: Blue Ocean Stories SL · trading as Li Lé Blue
Address: Centro de Negocios Puerta de Banús 43E · 29660 Marbella · Málaga · España
SUPERVISORY AUTHORITY
If you are not satisfied with how we handle your cookie consent or data, you have the right to lodge a complaint with the Spanish data protection authority:
Agencia Española de Protección de Datos (AEPD)
C/ Jorge Juan, 6 · 28001 Madrid · España
aepd.es · sedeagpd.gob.es (online complaints)
If you are located in another EU member state, you may also complain to your local supervisory authority. We always welcome the opportunity to resolve concerns directly — please contact us at support@lileblue.com first.